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DIGITAL MEDIA NETWORK
As NBC Universal unveils its $600 million deal for women’s Internet network iVillage, venture capitalist Paul Kedrosky crunches the numbers. His conclusion: “This is an unqualified good deal for NBC,” he writes, comparing the price tag to last year’s $580 million purchase of MySpace by News Corporation.
[General Electric’s] NBC unit isn’t paying anything like a MySpace-style premium for women’s destination site iVillage. Picking the company up for $600 million works out to 5 times annualized fourth-quarter sales, or 17 times annualized fourth-quarter income. Those multiples are the ones that most venture investors and entrepreneurs will want to watch, as they will become comparables for future deals.
Calling iVillage the “centerpiece” of its digital strategy, NBC Universal has offered $8.50 per share in cash for the company. That’s a premium of about 6.5 percent to its closing stock price on Friday.
There have been reports for months that iVillage was up for sale, but the company has declined to confirm them. Privately held media group Hearst is a major iVillage shareholder, owning a 25 percent stake as of Sept. 30, according to filings with the Securities and Exchange Commission.