Craigslist's laid-back approach to success

NEWS.COM: Online classified-ad site Craigslist isn't your typical Internet company, and CEO Jim Buckmaster isn't your average media mogul.

While other CEOs in the fast-paced technology market are driven by growing revenue and guard their turf against competitors with their lives, Buckmaster espouses a laid-back approach to revenue growth and competition.

"I don't really lose much sleep over it," he told a group of online media executives attending the Software and Information Industry Association (SIIA) 2006 summit here on Wednesday. "Our traffic growth in the past 12 months was about 200 percent. If it slows to 100 percent, I don't think that's the end of the world."

A soft-spoken San Franciscan dressed in a black fleece pullover and jeans, Buckmaster revealed the secrets to Craigslist's success during a one-on-one public interview with Fortune technology editor David Kirkpatrick.

Craigslist, launched in 1995, is a bare-bones classifieds site for people looking for almost anything--from apartments to jobs to dates to baseball tickets. Since its founding, the site has created a flourishing network of online buyers and sellers while maintaining a simple look and feel free from banner ads.

Today, 11 years after Craigslist was established, the site operates in roughly 190 cities across the U.S. and abroad. And it generates roughly 3 billion page views from about 10 million unique users every month, making it the seventh most popular site on the Internet in terms of page views.

=> Read the full article in CNET here.
=> Visit Craig's List here.